Under the theme “Inspiring Excellence in Ghana’s Beverage Industry”, the event celebrated the beverage industry and its stakeholders for contributing significantly to the Ghanaian economy.

The award recognizes excellence in Ghana’s beverage industry while providing an avenue for stakeholders and key players in the industry to network and deliberate on issues relating to its advancement.

In another endorsement of the company’s industry leadership in Ghana, Voltic (GH) Limited’s Public Affairs, Communications and Sustainability Manager, Worlasi Seddoh Bedu-Mensah, has been invited to serve as a Subject Matter Expert in Sustainability by the country’s Chartered Institute of Supply Chain Management.

Voltic Natural Mineral Water is sourced from a natural aquifer over 60 meters underground, which contains essential natural minerals such as Calcium, Magnesium, Bicarbonate, Nitrate, Sulphate, Potassium and Iron.

Last year Voltic (GH) Limited launched its Voltic Premium Brand, with a 750ml premium bottle in a new sleek design featuring a distinct royal blue label and the new golden Voltic logo boldly embossed on it.

A product of Voltic (GH) Limited, a subsidiary of Coca-Cola Beverages Africa, the new premium water comes in a range of sizes including 500ml, 750ml, 1.5L and 19.5L.

The water is bottled at the source at water processing plants located in Medie and Akwadum in the Greater Accra and Eastern regions.

Voltic Natural Mineral Water has been the go-to bottled water brand for many Ghanaians for over 25 years and has become a household name and part of Ghana’s rich cultural heritage. The “Own Your Richness” campaign seeks to highlight and celebrate the diverse rich Ghanaian culture through a series of customer and consumer engagements activities.

Speaking at the launch event, Seshnee Naidoo, Coca-Cola’s Franchise Director for the Equatorial Africa Region said, “We are very proud to be associated with Ghana and the country’s rich and diverse culture. The new brand identity for Voltic emphasizes our commitment to refresh our consumers, while encouraging them to embrace their own unique richness.”

She added that as industry leaders, Coca-Cola, and its bottling partner, Voltic (GH) Limited, a subsidiary of Coca-Cola Beverages Africa (CCBA) want everyone to be proud of the standard and quality of bottled water coming out of Ghana and hope to achieve this through the new brand campaign.

She also reiterated Coca-Cola system’s sustainability commitment to continue supporting the marginalized communities with water replenishment programs for example installing of mechanized boreholes in regions where they are mostly required.

On her part, the Managing Director of Voltic (GH) Limited, Flora Jika, said that Voltic is proudly produced in Ghana under the highest quality standards and the company’s over 20 years of existence in the market goes to prove the brand’s consistency in upholding good standards.”

“Through this Campaign, we hope to position ourselves firmly across all market segments and niche while giving our cherished consumers that premium experience they deserve and also fulfilling CCBA’s commitment to refreshing Africa every day and making the continent a better place for all.” She added.

The Voltic Own Your Richness Premium Campaign will engage popular Ghanaian celebrities like, Afua Rida, David Dontor, Akumaa Mama Zimbi among others to lead the campaign as influencers across diverse platforms.

The new Voltic Natural Mineral Water in premium bottles will be available in all retail outlets as well as Voltic and Coca-Cola distributors across the country starting in April.

Hollandia Choco Malt Drink is a satisfying and functional 3-in-1 beverage that provides all the goodness of milk, rich chocolate, and energy-giving malt in a ready-to-drink format for consumers.

It eliminates the inconvenience of preparing chocolate-based beverages and comes in handy pack sizes which contain an adequate quantity for individual consumption, as well as fitting into the lifestyle of both youth and adults.

“People everywhere want new beverages and experiences throughout their day and, as the largest franchised bottler of The Coca-Cola Company in Africa, CCBA is innovating to give people more of what they want while actively encouraging informed choices and balanced lifestyles,” said Voltic Managing Director, Flora Jika.

“In some cases, that means adding vitamins and minerals or rethinking our recipes to reduce sugar while keeping the great tastes people love. In others, it means finding more sophisticated, exciting flavours.”

“Across the markets we serve, CCBA is also focused on different beverages like tea, coffee, value-added dairy, juices, traditional drinks, sparkling water and hard seltzers — to name just a few,” said Jika.

“Hollandia Choco Malt Drink adds to our growing range of beverages for every taste.”

“It is because of the support from the communities and the government that we have been able to create local sourcing opportunities through the production of our products in Ghana. We have also been able to create inclusive growth opportunities for all, a cause CCBA is committed to,” Jika said.

The event at the company’s Akwadum plant was attended by Sub Chief of Nsawam Adoagyiri, Abakomahene Odiatuo Katakyie Afrifa, Deputy Minister of Trade and Industry, Michael Okyere Baafi, Assembly Member of Mmofra Nfadwene, Alfred Aquaye Jnr, CEO of the Association of Ghana Industries (AGI), Seth Twum-Akwaboah and Assistant Chief Director of Nsawam Adoagyiri Municipal Assembly, Godwin Fiamo Wedu.

Mr. Michael Okyere Baafi said Voltic (GH) Limited had contributed to the development of Ghana over the years and changed the beverage sector with continuous innovations.

“Ghana’s policy of innovation has come to stay and that is why the Ministry of Trade and Industry is proud to endorse the Hollandia Choco Malt Drink.

“We assure Voltic that the Ministry is committed to helping the business reach its highest level of success,” said the Deputy Minister.